APRIL in Canada Announces Exclusive Agreement with Primaco to Simplify Premium Collection for Canadian Brokers
30 October 2024
APRIL in Canada, specialized wholesale brokers in property and casualty insurance, are pleased to announce a partnership with Primaco, an expert in insurance payment and financing solutions. This agreement aims to simplify premium collection for APRIL’s Canadian partner brokers.
All APRIL in Canada’s offerings now incorporate Primaco’s solution, which streamlines payment and digitizes management processes. Partner brokers thus benefit from APRIL’s range of services with a simplified payment system and optimized management. As part of continuous improvement and accelerating brokers’ digitalization, APRIL and Primaco now provide a more effective solution for premium financing management, facilitating lead conversion.
“Our teams work daily to offer the best in digital solutions and human relationships to our partner brokers and their clients. This long-term partnership with Primaco complements our digital offerings for our Canadian partners, supporting their growth,” said Marie-Eve Paquette, Managing Director of APRIL in Canada.
“At Primaco, we are proud to collaborate with APRIL in Canada to provide Canadian brokers with an innovative and accessible payment solution. This partnership aligns with our mission to simplify payment and financing operations, allowing brokers to focus on what matters most: delivering quality service and a streamlined experience to their clients,” stated Emeric Morin, President and CEO of Primaco.
About APRIL in Canada
APRIL in Canada offers customized solutions tailored to the specific needs of brokers and their clients. Through their expertise, innovation capacity, and quality service, APRIL in Canada stands out as a major market player.
The 2,900 employees of the APRIL Group are dedicated to providing remarkable experiences to their clients and partners — including individuals, professionals, and businesses — by combining the best of human interaction and technology across areas like health and personal insurance, small business coverage, borrower insurance, international health, specialty property and casualty, and wealth management. APRIL aims to become an agile, omnichannel digital leader, excelling in customer experience and leading its markets, with a commitment to social responsibility structured within its Oxygen initiative.
The APRIL Group operates in 18 countries and reported revenue of $630M in 2023. www.april.com
About Primaco
Primaco, a Canadian company founded in 1962, emphasizes fast, accessible, and simplified service for its clients. It provides insurance premium payment and financing solutions.
Press Contact APRIL in Canada
Marketing and Communication Specialist
Sophie-Gabrielle Martin
1-514-789-2399
marketing@april.ca
Press Contact Primaco
National Sales Director
Pier Luc Laurin
1-800-363-9561
pierluc.laurin@primaco.ca
